Experimenting for iteration and experimenting for innovation
optimisation.substack.com
I’ve really been torn recently. And found it hard to articulate my paradox. On one hand, I discussed in my last article, I believe that AB testing encourages innovation. It can create a fountain of knowledge and lead us on a path of discovery. Perhaps that path is not the perceived intention, but that’s what creates ‘the original’.
Experimenting for iteration and experimenting for innovation
Experimenting for iteration and experimenting…
Experimenting for iteration and experimenting for innovation
I’ve really been torn recently. And found it hard to articulate my paradox. On one hand, I discussed in my last article, I believe that AB testing encourages innovation. It can create a fountain of knowledge and lead us on a path of discovery. Perhaps that path is not the perceived intention, but that’s what creates ‘the original’.