David’s Newsletter
A message to all businesses out there looking for experimentation vendors: I feel for you. The selection available is unreal. It's actually the same issue with most SaaS products. Not just in the sense of "I want a, say, behavioural analytics tool - which one do I go for?" but e…
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I’ve really been torn recently. And found it hard to articulate my paradox. On one hand, I discussed in my last article, I believe that AB testing enco…
Jul 16CommentShare
Experimentation encourages innovation because it shows us the way. It validates and gives us knowledge to take the leap.
Jun 25CommentShare
TLDR; Experimentation has its place. Intuition has its place. There is inherent bias with validating the new be that a pre-conditioned way of thinking,…
Jun 11CommentShare
TLDR; Start to re-frame the conversation about experimentation. Talk about expected loss as much as expected gain, use OKRs to focus and align, talk in…
May 28CommentShare
TLDR: Communication is key. Align and define on your purpose of experimentation for the business. Set your standards and therefore expectations. Define…
May 21CommentShare
TLDR; I don’t believe you should attribute revenue to individual experiments, but I get the fact that we have to; it’s fuzzy. I don’t believe you can a…
May 14CommentShare
The over-simplification and virality of click-bait headlines for case studies designed for commercial gain and a wider audience has led to associating …
May 7CommentShare
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David’s Newsletter


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