Yes. We need to attribute revenue to experimentation. Here’s how: Part 1
optimisation.substack.com
TLDR: Communication is key. Align and define on your purpose of experimentation for the business. Set your standards and therefore expectations. Define what accuracy is acceptable. And tell stories.
Yes. We need to attribute revenue to experimentation. Here’s how: Part 1
Yes. We need to attribute revenue to…
Yes. We need to attribute revenue to experimentation. Here’s how: Part 1
TLDR: Communication is key. Align and define on your purpose of experimentation for the business. Set your standards and therefore expectations. Define what accuracy is acceptable. And tell stories.