Yes. We need to attribute revenue to experimentation. Here’s how: Part 2
optimisation.substack.com
TLDR; Start to re-frame the conversation about experimentation. Talk about expected loss as much as expected gain, use OKRs to focus and align, talk in ranges, use degradation, highlight your program
Yes. We need to attribute revenue to experimentation. Here’s how: Part 2
Yes. We need to attribute revenue to…
Yes. We need to attribute revenue to experimentation. Here’s how: Part 2
TLDR; Start to re-frame the conversation about experimentation. Talk about expected loss as much as expected gain, use OKRs to focus and align, talk in ranges, use degradation, highlight your program