No, you can’t accurately attribute, nor forecast, revenue to experimentation. Here’s why.
optimisation.substack.com
TLDR; I don’t believe you should attribute revenue to individual experiments, but I get the fact that we have to; it’s fuzzy. I don’t believe you can accurately forecast that revenue attribution; it g
No, you can’t accurately attribute, nor forecast, revenue to experimentation. Here’s why.
No, you can’t accurately attribute, nor…
No, you can’t accurately attribute, nor forecast, revenue to experimentation. Here’s why.
TLDR; I don’t believe you should attribute revenue to individual experiments, but I get the fact that we have to; it’s fuzzy. I don’t believe you can accurately forecast that revenue attribution; it g