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Experimentation platform selection is really, really hard
A message to all businesses out there looking for experimentation vendors: I feel for you. The selection available is unreal. It's actually the same…
Jul 30, 2021
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David Mannheim
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Experimentation platform selection is really, really hard
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Experimenting for iteration and experimenting for innovation
I’ve really been torn recently. And found it hard to articulate my paradox. On one hand, I discussed in my last article, I believe that AB testing…
Jul 16, 2021
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David Mannheim
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Experimenting for iteration and experimenting for innovation
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June 2021
Does experimentation encourage innovation through validation?
Experimentation encourages innovation because it shows us the way. It validates and gives us knowledge to take the leap.
Jun 25, 2021
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David Mannheim
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Does experimentation encourage innovation through validation?
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Does experimentation inhibit or encourage innovation?
TLDR; Experimentation has its place. Intuition has its place. There is inherent bias with validating the new be that a pre-conditioned way of thinking…
Jun 11, 2021
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David Mannheim
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Does experimentation inhibit or encourage innovation?
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May 2021
Yes. We need to attribute revenue to experimentation. Here’s how: Part 2
TLDR; Start to re-frame the conversation about experimentation. Talk about expected loss as much as expected gain, use OKRs to focus and align, talk in…
May 28, 2021
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David Mannheim
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Yes. We need to attribute revenue to experimentation. Here’s how: Part 2
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Yes. We need to attribute revenue to experimentation. Here’s how: Part 1
TLDR: Communication is key. Align and define on your purpose of experimentation for the business. Set your standards and therefore expectations. Define…
May 21, 2021
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David Mannheim
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Yes. We need to attribute revenue to experimentation. Here’s how: Part 1
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No, you can’t accurately attribute, nor forecast, revenue to experimentation. Here’s why.
TLDR; I don’t believe you should attribute revenue to individual experiments, but I get the fact that we have to; it’s fuzzy. I don’t believe you can…
May 14, 2021
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David Mannheim
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No, you can’t accurately attribute, nor forecast, revenue to experimentation. Here’s why.
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Why do we assume experimentation is about financial gain?
The over-simplification and virality of click-bait headlines for case studies designed for commercial gain and a wider audience has led to associating…
May 7, 2021
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David Mannheim
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Why do we assume experimentation is about financial gain?
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April 2021
How do you decide whether an idea should be tested vs those things that should just go live without testing?
TLDR; I am not a believer that you should test everything and, instead, it should have a swim-lane of prioritisation. Testing is a (brilliant…
Apr 30, 2021
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David Mannheim
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How do you decide whether an idea should be tested vs those things that should just go live without testing?
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How are you best evangelising CRO into the wider company so that everyone understands the value and wants to meaningfully contribute to the…
TLDR; You can’t do it alone. It must be democratised in the form of structure and mindset. If you educate, encourage failure, gamify and demonstrate…
Apr 23, 2021
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David Mannheim
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How are you best evangelising CRO into the wider company so that everyone understands the value and wants to meaningfully contribute to the success?
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How do you prioritise experiments?
TLDR; Prioritise down, not up. It’s not about prioritising experiments. It’s about prioritising everything that comes before the experiment.
Apr 16, 2021
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David Mannheim
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How do you prioritise experiments?
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Why experiment prioritisation is so damn difficult
TLDR; Over-simplify it. No iteration. No alignment. Isolate experiments. Binary frameworks.
Apr 9, 2021
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David Mannheim
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Why experiment prioritisation is so damn difficult
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