What is this?
Weekly stories, answers and advice in the world of Conversion Rate Optimisation from a cross-section of (largely retail) experience.
Who am I?
I’m a creative optimisation consultant focused on shaping, nothing short of, outstanding user experiences using experimentation.
Former founder building one of the UK’s largest independent conversion optimisation consultancies - User Conversion. Now Global VP of CRO at Brainlabs building world-class conversion product. I’m also course director for Advanced CRO at The Chartered Institute of Marketing (CIM).
Also, experimenting with 2 x children at the moment.
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People
Stories and advice within the world of conversion rate optimisation.
Founder @ User Conversion. Global VP of CRO @ Brainlabs. Experimenting with 2 x children