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Experimenting for iteration and experimenting for innovation
I’ve really been torn recently. And found it hard to articulate my paradox. On one hand, I discussed in my last article, I believe that AB testing…
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David Mannheim
Does experimentation encourage innovation through validation?
Experimentation encourages innovation because it shows us the way. It validates and gives us knowledge to take the leap.
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David Mannheim
Does experimentation inhibit or encourage innovation?
TLDR; Experimentation has its place. Intuition has its place. There is inherent bias with validating the new be that a pre-conditioned way of thinking…
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David Mannheim
Yes. We need to attribute revenue to experimentation. Here’s how: Part 2
TLDR; Start to re-frame the conversation about experimentation. Talk about expected loss as much as expected gain, use OKRs to focus and align, talk in…
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David Mannheim
Yes. We need to attribute revenue to experimentation. Here’s how: Part 1
TLDR: Communication is key. Align and define on your purpose of experimentation for the business. Set your standards and therefore expectations. Define…
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David Mannheim
No, you can’t accurately attribute, nor forecast, revenue to experimentation. Here’s why.
TLDR; I don’t believe you should attribute revenue to individual experiments, but I get the fact that we have to; it’s fuzzy. I don’t believe you can…
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David Mannheim
Why do we assume experimentation is about financial gain?
The over-simplification and virality of click-bait headlines for case studies designed for commercial gain and a wider audience has led to associating…
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David Mannheim
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David’s Newsletter
Experimentation and Optimisation of Digital Product

David’s Newsletter

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